Sentro selected to join Holt Fintech Accelerator 2020 program

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Sentro selected to join Holt Fintech Accelerator 2020 program</span>

Canadian market entry will be accelerated for New Zealand insurtech

Auckland, NZ - July 28 2020Sentro, the group insurance platform for a connected world, announced today that they have been selected to join the Holt Fintech Accelerator in Montreal, Canada.

Sentro enables insurers to run their complex group insurance schemes in a highly automated way.  Launched in 2019, Sentro has live customers in New Zealand, and are expanding internationally.

"North America is a key market for us" said Sentro CEO Rob Ellis.  "The Holt Fintech Accelerator connects us to prospective customers, partners and investors in the Canadian market.  We are really looking forward to working with the team at Holt".

Quote from Holt 

Backed by Holdun, a 5th Generation Family Office, Holt Accelerator is Canada's most active seed fintech investor. Holt Accelerator is the only business accelerator in Canada that’s focused exclusively on fintech, including insurtech and cybersecurity.

Holt tracks over 10,000 early stage fintechs globally and solicits the ones that present a best match with our Partner & Advisory network (over 300+, and growing). They have received over 1,800 applications from over 75 countries, in which they invest in the top 1% of applications globally.

We are excited to have selected Sentro, following an extensive vetting process between the Holt team and our advisors.  With over 720 applications received this year for a coveted spot in the Holt accelerator, I am proud to count Sentro as part of our 2020 family.” Jan Arp, Founding Partner, Holt Accelerator 

Often overshadowed by its neighbour to the south, Canada is a large and significant market it its own right.  It is in the world's top 10 economies, with GDP 40% greater than Australia. It has 37 million people, and modern infrastructure and business practices.  It has laws and public policy that are quite similar to New Zealand.  It is a market familiar with group insurance as an employee benefit.  Yet, it is also a market where insurers are looking to modernize their group insurance capabilities while also improving efficiency, which makes it very suitable for Sentro.

Sentro is based in Auckland, New Zealand.  Sentro provides group insurance policy administration software to insurance companies and group benefit providers.  Sentro is a Microsoft Partner, and our cloud-native solution is platformed on Microsoft Azure.

For more information, please visit our website (, follow our LinkedIn page, follow us on Twitter, or contact Hans Frauenlob at












Find out how Sentro helps insurers streamline & optimise group insurance services.